VP of Brand & Digital Marketing Job Vacancy at Medelita.com (Remote)

Vacancy : VP of Brand & Digital Marketing
Company Name : Medelita.com
Company Location : Remote

Job Description

VP of Brand & Digital Marketing Medelita is a subsidiary of CBI, one of the world’s largest medical apparel and footwear companies spanning numerous geographies, product categories, and distribution channels. As we continue to expand, CBI and Medelita take great measures in developing and growing our people.We take pride in our commitment to equal opportunity, environmental sustainability, corporate and social responsibility, and our diverse, inclusive culture.By joining Medelita, you will help create the best brand experiences for our customers and ambassadors. You will also have the opportunity, tools, and environment to more deeply explore the rapidly growing world of eCommerce and Healthcare.What You Will DoVP of Brand & Digital Marketing is a key member of Medelita’s leadership team. You will influence Brand strategy, including Vision, Purpose, Positioning, Brand Essence, Business Model, Core Strategies, Long-Term Objectives, and Priorities.You will develop, communicate and execute against our Brand Marketing strategy, adhering to and championing all of the above, providing clarity, direction, leadership, management, and guidance to our Marketing team.You are responsible for driving Brand and Digital growth, planning, development, and execution for all aspects of Brand Marketing, including advertising, creative, public relations, media, social, digital, Direct to Consumer & B2B. You oversee the management and support of our medical influencer’s team, and our participation in medical eventsYou report directly to the CEO and are a key thought partner and member of the Senior Leadership team. You inspire a small and talented team who create meaningful and authentic consumer experiences which ultimately generate revenue, exceed department goals and grow our global consumer base. You are passionate about consumer experiences and organically blend the creative and analytical worlds to reach our target consumers. You are a curious, innovative, creative, and progressive marketer. Most importantly, you are collaborative, seek out opinions, earn and maintain trust with your teams, are an inclusive leader, value and demand diversity of thought, and authentically live our Values.How You Will Make A Difference· Develop, communicate and execute a comprehensive and differentiating Brand Marketing strategy, adhering to the vision statement, brand positioning, and Core Values. Champion all of the above, providing clear purpose and priority, leadership, management, and guidance to Marketing Dept.· Optimize Marketing Department’s financial resources for greatest ROI / achievement against agreed strategic objectives. Prioritize spending and direct the Marketing team’s energies against the most significant opportunity and return areas. Manage budget to agreed targets, maintaining appropriate flexibility for mid-year adjustment in accordance with market conditions.· Provide a Marketing Support program that is authentic, strategic, commercial, and meaningfully differentiated from Medelita’s primary competitors.· Engineer and direct Medelita’s sustainable strategy/execution, ensuring alignment with the agreed growth objective.· Develop and execute against industry-leading internet marketing strategy, focused on revenue growth via our eCommerce site for maximum commercial return.· Develop and execute against creative advertising, public relations, product placement, sales material, and visual merchandising strategy, ensuring high and relevant visibility for The Medelita brand and product with the target consumer· Stay current and informed on the latest methodologies relating to data analytics, data science, consumer insights, and engagement – utilize same to enhance the ongoing consumer experience while optimizing marketing spend / activities· Maintain, motivate, develop and mentor “best in class ” Marketing team, ensuring appropriate bench strength to support the company’s growth plans. Develop and support a diverse, world-class team that reflects our global consumer population.What You Bring· 10+ years of relevant Marketing experience in a highly successful consumer-facing, brand-driven, product or service organization· 7+ years in a senior executive position, leading a diverse, highly qualified, results-oriented Marketing team· Bachelor level degree in a related field, MBA or equivalent preferred· Superior understanding of consumer behavior, track record of utilizing same to formulate differentiated, winning strategies· Significant experience in managing creative teams, media, and third party agencies· Intellectual curiosity, progressive thinking, knowledge of current trends· Digital orientation, ability to grasp new opportunities relating to “big data.”· Familiarity with the US apparel, footwear, or related sector landscape· Track record of cultivating winning teams, upholding a healthy internal culture, and developing key individuals to achieve their full growth potential· Experience managing, adapting to and navigating organizational change while maintaining a business focus· Genuine Passion for the environment and serving our customers in HealthcareSkills: · Strong business acumen, a solid understanding of commercial imperatives, and result orientation· Ability to convert Vision to a differentiating Strategy to Executional excellence· Superior communication skills, both written and verbal· Strong presentation skills, proven ability to influence diverse levels of stakeholders· Ability to inspire the organization to become faster, more agile, and consumer obsessed· Strong understanding of the marketplace, including regional differences and various channels of distribution· Proven skills in selecting talent, upholding a healthy internal culture, and developing others· Strong organizational skills and the ability to juggle multiple priorities and deadlines· Ability to work with others as part of cross-functional teams, build consensus, and achieve results across a wide variety of distinct groups.Salary and Benefits· Hybrid Workplace Environment· Medical/Dental/Vision Benefits 100% paid· 401(k) Plan with match· Healthcare spending or reimbursement accounts such as HSAs or FSAs· Paid Time Off & Holiday Pay· Life Insurance· Food + coffee + snacks· Flexible schedules· Dog-Friendly Workplace· COVID-19 Vacation RequiredJob Type: Full-timePay: $165,000.00 – $185,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offRelocation assistanceVision insuranceSchedule:Monday to FridaySupplemental Pay:Bonus payCOVID-19 considerations:Masks are issuedCOVID Vaccine + Booster is required for on-premise workEducation:Bachelor’s (Required)Experience:Marketing: 10 years (Required)E-commerce: 5 years (Required)Work Location: Remote

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