Vacancy : Vans Product Marketing Manager (Lifestyle/Street)
Company Name : Vans
Company Location : Costa Mesa, CA
Join the Vans Family
Vans ® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined . We are Connected to our consumers and to each other. We are Inclusive . We are Expressive and Fun . Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.
Americas Product Marketing Manager, Lifestyle/Street
In this role, you will work with a cross-functional team to create, implement and measure product marketing programs for the streetwear consumer. You will blend your strategic thinking with the ability to think about consumer-centric marketing and identify future trends and opportunities. You will build robust marketing plans that connect target consumers to our brand and products. You will make an impact with your passion for collaboration as you partner internally and with key stakeholders in the streetwear community to bring product marketing programs to life.
How You Will Make a Difference
What you will do:
With support of the Marketing Director, you will be directly responsible for seasonal marketing product initiatives focused on the Streetwear Consumer across the Americas region.
You will also partner with the Americas Product Merchandising to build plans for regional projects. You will be responsible for briefing these needs into creative teams, internal/external counterparts & agencies.
Own and manage a marketing budget. This includes future planning and up-to-date tracking throughout the year.
Contribute to GTM Milestones as directed by Marketing Director.
Report on marketing initiatives by diving into the results, learnings and defining appropriate KPI’s.
How you will do it:
Develop a deep knowledge and understanding of Vans Go to Market strategy. You will work closely with the Americas product merchandising team and cross functional teams to bring Streetwear product stories to life.
You will develop a fact based POV on the target consumer and will constantly share information across the Vans organization. To stay connected to this consumer, you will travel the market, attend appropriate events, and develop strong connections with collaboration partners and tastemakers in key cities.
You will become the marketing expert across this consumer segment, which will help you identify new opportunities for product initiatives that will drive brand heat and brand love for Vans with this consumer.
You will develop strong working relationships with cross functional teams and lean on internal team members to support and provide thought leadership as you develop in the role.
This role requires a detail-oriented person with a growth mindset, who can juggle multiple projects at once, while building strong relationships with cross – functional counterparts, while having a passion for streetwear and Vans pillars.
What success looks like:
Increased brand affinity from our target consumers
Your work will further elevate our marketed product stories within the Streetwear Inspired consumer environment.
Your addition will enrich our marketing capabilities, and you will provide strategic thought leadership that enhances our plans, while driving against both our global and regional objectives.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 5-7 years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know: Must be familiar with and have a passion for the Vans brand, streetwear, and footwear and apparel.
Have a thirst for knowledge, and strong understanding of digital marketing, product storytelling, and data
How to create and socialize a wholistic marketing plan internally and to external partners
Have a strong understanding of consumer needs and marketplace trends
Must be a strong communicator who is comfortable presenting on a regular basis
Must be a detail-oriented team player.Your ability to project-manage, act tactically and problem solve are essential to this role
Ability to work in an open environment with cross-functional partners
Basic computer skills – Microsoft Word and Excel, Outlook, Keynote, PowerPoint
Ability to travel frequently- trade shows, sales meetings, account visits, events, etc.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Unless prohibited by applicable law, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information will be provided during the recruitment process.
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