Vacancy : SEO & Digital Marketing Specialist
Company Name : Delta Dental of Washington
Company Location : Seattle, WA 98109
We are seeking an SEO and Digital Marketing Specialist to assist our working on our site’s Search Engine Optimization and managing content in our website Content Management System. Our Marketing team is highly collaborative and driven to improve the member experience, and we seek an individual who is enjoys working in a fast-paced environment.
Delta Dental of Washington is the largest Washington State carrier of benefits and is part of the largest dental benefits organization in the nation, Delta Dental, covering 80 million Americans. We unite around a singular vision that all people will enjoy good oral and overall health, with no one left behind. We succeed because we live out our OneTeam Values, accountable, courage, curious, inclusive and integrity.
Delta Dental of Washington offers highly competitive medical, dental and vision plans as well offering an 8% 401k match and all employees start accruing vacation and sick time from their very first day. We empower employee development through our tuition reimbursement plan, professional development plans, and employee-led communities.
RESPONSIBILITIES include the following. Other duties may be assigned.
Manage and execute updates in our enterprise Content Management System (CMS)
Format and crop images in Adobe Creative Suite
Update HTML and CSS as needed within our Sitecore CMS to improve the member experience
Analyze data and identify success of SEO programs across the Delta Dental of Washington website
Remain up-to-date on SEO trends, research and standard practices.
Extract insights using Google Analytics and implement improvements to website
Work collaboratively and cross-functionally to build and manage social media calendar aligned to our content, blog, and company calendar
Regularly monitor, follow, like, comment, reply and engage with communities across social channels.
Identify social media trends and recommend improvements to Digital Marketing Team
Build and maintain reporting and dashboards that report back to corporate and department critical metrics
Creates, modifies, and coordinates graphic and promotional needs across a broad range of internal clients (i.e. Sales, Digital) for quick-turn creative including infographics, banners, social assets/ graphics, and quotes.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily; below are further qualifications needed for success in the role.
Willingness to learn dental terms and the dental benefits industry
Experience working in an Enterprise-level Content Management System (CMS) (i.e. Adobe, Sitecore, Drupal)
Ability to create search engine friendly landing pages in an Enterprise-level CMS
Ability to code HTML and inline CSS
Experience using Canva & Photoshop or equivalent visual editing software
Experience using SproutSocial is a plus
Knowledge of digital trends and common industry metrics
Understanding of how to pull and utilize data in Google Analytics
Maintain strict confidential information
Strong organizational skills and ability to be flexible and adaptive to change
Excellent interpersonal, verbal, and written skills and ability to effectively work with people from a diverse set of backgrounds
Washington Dental Service and its affiliates, including Delta Dental of Washington and Arcora Foundation, is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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