Vacancy : Senior Marketing Manager, Self Service Paid Digital
Company Name : Slack
Company Location : Oregon
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Slack is looking for a growth-minded digital marketer to drive our paid digital efforts focused on end user product adoption. The role will partner closely with the Growth Marketing and Brand teams to define strategies, experiments, and resourcing to achieve our global user growth targets.
The ideal candidate is a storyteller who seeks to know their audience and crafts compelling programs to inspire action. Precise user segmentation, experiment design, and flawless execution are part of your DNA.
We are looking for a proven track record of driving key business metrics, measurable experimentation pipelines, and winning paid digital programs. There will be a high degree of collaboration with other teams, to plan and execute projects across audiences and objectives (events, campaigns, nurture, and more). Hands-on expertise with multiple channels is essential: Programmatic, Paid social, Video, SEM, etc.
What you’ll do
Create and manage paid digital strategy and execution for our self service business
Define paid digital resourcing needs and manage agency and vendor relationships
Managing paid campaign setup, testing, deployment, and reporting; including measurement and tracking to performance metrics
Develop a deep empathy for our end users and craft programs that resonate with individual users
Collaborate with Brand, Growth, and Regional teams to ensure that our messaging is consistent and on-brand at every touchpoint
Continuously A/B test channels, messages, creative, and landing pages for performance
Report out on program results, presenting to executive leadership and cross-functional stakeholders
Track record of success in prior paid digital roles at a fast growing technology company
Mastery of paid digital channels, tools, and best practices. Experience with DV360 a plus
A desire to continuously measure, iterate, and improve programs and processes. SQL proficiency strongly preferred
Experience working in a fast-paced, high-growth environment where resourcefulness is important
Familiarity with self service business models and unit economics desired
For Colorado-based roles: Minimum annual salary of $99,200. You may also be entitled to receive bonus, restricted stock units, and benefits.
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