Senior Manager-Content Writer Job Vacancy at Genpact (Bengaluru, Karnataka)

Vacancy : Senior Manager-Content Writer
Company Name : Genpact
Company Location : Bengaluru, Karnataka

Job Description

With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. Now, we’re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Provide messaging, content, and discussion points for events, Repurpose existing content into new formats.
Inviting applications for the role of Senior Manager, Content Writing
Looking for a brand journalist who can help shape our stories and build content that tells the messages we want to be known for.
We build integrated campaigns using articles, case studies, research reports, blogs and social posts, and more that tell a joined-up compelling story. They must reflect the needs of our core audiences, strengthen their perception of Genpact, and encourage them to reach us. If you’re a skilled content strategist and creator looking to join the editorial and content team in a tight-knit marketing function, get in touch
Responsibilities
Strategy and plan
Help evolve Genpact’s editorial framework in line with business goals, and ensure it’s reflected in our content plans
Work with field marketing to help identify and execute the business’ thought-leadership content requirements for integrated marketing campaigns
Support the build, create and handle the editorial calendar in consultation with the editorial board and content creators with a content marketing lens
Lead by example as we roll out our new tone. Vet rewrites for accuracy, and help train the business in our style of communication
Create
Write and/or handle thought leadership with third parties, external writers, editors, and designers
Find stories and strong messages from survey data/secondary research to turn into thought leadership
Find To ensure compliance and edit contributions to reflect Genpact messaging and tone of voice – written, video, presentations, etc
Build copy for marketing campaigns, including copy for email communications, social media posts, adverts, event abstracts/presentations, and supporting artwork
Support sales enablement activities
Analyse and act
Review and act on content performance data to improve future thought leadership and achieve greater engagement with our target audiences

Qualifications we seek in you !
Minimum Qualification
B2B communications and content marketing, with knowledge of what’s driving digital transformation for businesses
A good understanding of the finance and accounting function plus one or more of the following industries manufacturing: life sciences, high tech, manufacturing, media and entertainment
Excellent command of English and experience in B2B communications (in-house or agency), freelance writer, journalist, brand, industry business analyst, or management consulting
A specialist in writing and editing content for senior audiences using multiple sources to support a brand (interviews, research, presentations, etc)
Experience of working within marketing teams, and planning and crafting content for demand generation activities (including outbound, inbound, events, sales enablement, etc)
Knowledge of new content formats. Interactive content in particular
The ability to work with senior partners and clients, while also collaborating across the marketing team
Excellent copywriting skills, in particular for email campaigns, webpages/landing pages, brochures and social media
Robust editing skills to turn content written by the business/subject matter authorities into quality thought leadership
Ability to help demonstrate the value and impact of content marketing/engagement, To research and capture reliable data and information to use in content
Skilled in storyboarding and editing visual content like videos, infographics, presentations, etc.
Inquisitive, analytical, logical, structured and self-accountable
Intellectually curious, innovative, and market oriented
Collectively able to work in a distributed team
Excellent project management and coordination skills with phenomenal attention to detail
Preferred Qualification
Knowledge of SEO, writing for SEO, and writing paid search ads
Proficient in using social and online channels for promoting thought leadership, Genpact and our SMEs
Experience in engaging the sales force to use and promote content
Ability to communicate efficient across cultures

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
JobSenior Manager
Primary LocationIndia-Bangalore
Education LevelBachelor’s / Graduation / Equivalent
Job PostingJun 29, 2021, 8:39:08 AM
Unposting DateOngoing
Master Skills ListDomain
Job CategoryFull Time

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