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Vacancy : Product Marketing Manager
Company Location : Arlington, VA
At Digital Turbine, we want to create simpler ways for consumers to discover the apps and content they love. Through our partnerships with leading carriers and OEMs, we create new frictionless experiences on smartphones that allow brands and advertisers to reach users at an unprecedented scale. In a rapidly changing industry, we are always looking to create better paths of discovery to connect consumers, publishers, and advertisers in the mobile ecosystem.As a key member of the Digital Turbine Product Marketing team, you’ll join a fast growing mobile technology company that’s simplifying how we discover our next favorite apps and content. You’ll develop and execute marketing ideas for our On-Device Media Platform that powers frictionless app and content discovery for consumers, user acquisition and engagement for app developers, and additional revenue streams for our global carrier and handset OEM partners. As a key member of the marketing organization, you’ll collaborate with Product Managements,, Brand and Content Marketing and our business teams to understand and deliver go-to-market strategies, collateral, and other marketing activities for the company.Key ResponsibilitiesMarketplace Intelligence: Surface consumer, market and competitive research insights that drive differentiated value in order to position Digital Turbine’s On-Device solutions in the minds of the buyers.Business Insights: Utilize platform performance metrics and consumer behavioral data sets to develop product and category IP and package these insights into marketing materials to support product USPs, customer journeys, and industry messagingMarketing Assets: Collaborate with sales, customer success, product management, design and content marketing teams to define content for collateral, sales tools, sales training and other outbound deliverables and educate internal and external communities.Sales Enablement: work with Sales leadership and Sales Enablement to develop and execute training that communicates the value of new products and services to the sales, count management and content marketing teamsAdvocacy: Drive marketing initiatives relative to influencing and cultivating relationships with thought leaders, influencers, and industry analysts, who can help amplify our messageGo To Market: Define compelling product messaging to align internal and external teams on how to position, sell and support our differentiating products and service related to specific lines-of-businessNew Product Development: Represent marketing inside of the company’s Project Management Office. Own release management, including writing and distributing product briefs for sales, account management and revenue teamsYou Have: 4+ years experience in product marketing, management, business analyst, or similar role2+ years product marketing focused on mobile apps/platforms Android and/or iOSExperience in marketing of mobile app UA solutions, mobile ad technology and/or mobile contentA love of numbers and experience in analyzing data (i.e., pivot tables, tableau, or other data analysis software) to understand product performance and craft product messaging and marketing materialsStrong written and verbal skills to clearly and effectively communicate with technical partners, peers, and executive management alikeSkilled at researching, evaluating, developing and presenting product marketing selling content including positioning, messaging and solution selling concepts.Account based marketing experience is a plusLove of mobile technology and solutions to improve them#LI-JT1 #LI-Hybrid #LI-Onsite*About Digital Turbine*Digital Turbine is the largest independent mobile growth platform and levels up the landscape for advertisers, publishers, carriers, and OEMs. By integrating a full ad stack with proprietary technology built into devices by wireless operators and OEMs, Digital Turbine supercharges advertising and monetization. As a titan of ad tech, we simplify mobile growth and monetization for publishers and advertisers.The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities serving top agency, app developer, and advertising markets. Listed on Deloitte Technology Fast 500 for six consecutive years since 2015 and winner of Austin Chamber of Commerce’s Company Culture in 2020.Digital Turbine is an equal opportunity employer and committed to building a diverse and inclusive team. We welcome people of different backgrounds, experiences, abilities, and perspectives!Job Type: Full-time
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