Vacancy : Marketing Specialist – Digital
Company Name : Farm Credit Services of America
Company Location : 5015 S 118th St, Omaha, NE 68137
Marketing Specialist – Digital
Job ID: 1448
Job Category: Public Relations & Marketing
Employment Type: Full-Time
Relocation Available: No
Team: Public Relations-Marketing
Salary Range: $85,610 – $130,550
Grade Level: 23C
Incentive/Bonus Opportunities Available
Closing Date: Jan 30, 2022
Farm Credit Services of America (FCSAmerica) is a great place to work. You see it in our people and the relationships they have with each other and our customers. Our passion and commitment to serving both rural America and each other is key to our success in the marketplace.
We are searching for an experienced Marketing Communication Specialist to help develop and implement business-to-business marketing plans that leverage digital media with an emphasis on social media and email marketing. In this position, you will work closely with other marketing specialists, sales teams, and outside agencies to plan and execute programs that advance the Association’s growth goals and our brand position in the marketplace.
Collaborate with marketing specialists to develop and publish content that successfully highlights the Association’s expertise via social media networks.
Research trends and identify opportunities to apply best practices that raise our visibility through corporate blogging and outreach via Facebook, Twitter, LinkedIn, YouTube, Instagram and other social networks.
Post the Association’s social content, manage our social media accounts, and assist with writing and editing. Monitor engagement with our content and help plan and execute response strategies as needed.
Collaborate with our marketing automation specialist to plan and implement email marketing campaigns that sustain brand awareness and help generate and nurture sales leads.
Work within Salesforce Pardot and Salesforce Engage to create, execute and monitor results of email marketing initiatives. Produce and share reports that summarize results of email campaigns.
Guide sales teams in how to use Salesforce Engage to support their individual selling efforts.
Help maintain Association websites by working in a content management system to add, delete and update content as needed.
5 to 7 years of experience in business-to-business marketing with an emphasis on social media operations and email marketing.
Ideal candidate will have prior experience with Salesforce Pardot and Salesforce Engage or similar tools and prior experience working in a website content management system.
4 Year / Bachelor’s Degree
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