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Vacancy : Marketing Brand Manager
Company Location : London
Sales & Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:
We innovate every day
We are inclusive by default
We deliver commercial impact with purpose
We tell stories that inspire
About the Team
PwC has an established and growing Brand team in the UK. The team is part of our UK marketing capability alongside campaign management, digital marketing and Content & Thought Leadership, but the remit of the team extends beyond marketing to work across every aspect of business with the aim of creating an exceptional brand experience for our clients, our people and our communities. The PwC brand is valued at over $30bn globally. It is one of our most valuable assets and as such we need to curate and manage how our brand manifests itself across all critical touchpoints.
The Brand Team covers core areas such as strategy, creative activation, sponsorships, experience and management and governance. This role supports across strategy, activation and sponsorships and will be a great opportunity for the right candidate to build their specialist skill set in this space.
We have a bold ambition for our brand. We will hold true to our brand purpose to ‘Build trust in society and solve important problems’, whilst at the same time looking to create a truly exceptional brand experience which delights, inspires and enables us as a firm to make a difference.
Who we’re looking for
The role requires a collaborative individual who can bring creative thinking, rigour of execution and innovation to how we work and how we deliver against our objectives as a team. It will require a person who can act with integrity and uphold the high brand standards and quality benchmarks that we need to hold ourselves to.
The candidate needs to demonstrate strong influencing skills and have a proven track record of working within complex stakeholder networks having demonstrated the ability to bring people along with them.
The candidate must also have strong project management skills, and be comfortable with data and insights to enable us to learn from what works and what does not. We are looking for someone who is comfortable with ambiguity, but loves problem solving and is obsessed with creating the best possible experience for our clients, from start to end.
Experience of working in an agency and client-side would be preferable, but not essential. Excellent project management and people skills are key.
Taking an active role in activating the brand strategy for PwC in the UK and ensuring it aligns to global priorities.
Project managing brand workstreams and helping to ensure that we deliver against targets and key deliverables.
Helping to ensure that we appropriately govern and support our brand across all touchpoints, and act as a brand ambassador for the firm.
Acting as a first point of call for brand queries from across our business and advising where appropriate.
Helping to ensure that all brand sponsorships are in line with our brand strategy and we are clear on how they operate together as a whole and on an individual basis.
Helping to manage our pipeline of product naming and act as an advisor to the business and facilitate working sessions as required.
Advising and support on the best use and application of our brand across design, campaigns, experiences, environments and sponsorships.
Supporting the Head of Brand in reporting on the UK firm’s adherence to Brand Network Standards and any other policies as required.
To support in training and equipping our agencies to deliver against our brand requirements on a consistent basis and reviewing deliverables to ensure quality standards.
Having oversight and responsibility of all creative assets in key channels.
Stakeholder management with relevant Partners, and related business areas.
Overseeing the measurement of brand activity – capturing, analysing and developing recommendations based on multiple data sets.
Management of all critical brand assets and ensuring that quality and risk standards are exceeded.
Skills & Experience Required
A passion for all things ‘brand’
Strong influencing and collaboration skills
Creative and innovative approach
Proactive with a positive ‘can do’ approach
A sound business understanding as well as being commercially and risk aware.
Our people need to demonstrate a defined set of core skills and behaviours. We refer to these as our global core competencies. They’re integral to who we are as a firm and form the basis of our people appraisal process. We will also assess you against them within our recruitment process to benchmark your own skills and behaviours. We recommend you visit the below web page to find out more about our global core competencies and to consider how your own experiences will align against them. This will help you through the recruitment process with us.
Not the role for you?
Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?
The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.
Learn more here: www.pwc.com/uk/careers/experienced/apply
We want all of our people to feel empowered to be the best that they can be, which is why we have ‘The Deal’.
Find out more about our firmwide Employee Value Proposition: https://www.pwc.co.uk/careers/about-us/the-new-deal.html
Valuing Difference. Driving Inclusion.
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.
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