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Vacancy : Manager – Advanced Analytics
Company Location : Slough SL1
The evolution and growth of CPG globally is dependent on how well these companies understand and respond to consumer needs. The change in business environment and consumer behaviour is unprecedented and the pandemic has only exaggerated the challenge. A critical opportunity is to develop comprehensive understanding of the consumer and help continuously improve marketing effectiveness using data and information we have about the consumer. This role is all about growth analytics and harnessing the consumer data in a way that answers critical business questions and unlocks growth for Mars
The Advanced Analytics manager brings expertise in the area of analytics and data science. Working to ensure robustness of our Signature Tools and optimum leverage of best-in-class analytics, and develops new tools & methodologies to accelerate business performance.
In this role you will:
Scale our experimentation with Marketing analytics in partnership with stakeholders and vendors
Provide technical expertise to the overall Mars Marketing Services team, to ensure robustness of our Signature Tools
Consult with the Marketing teams to best leverage analytics to maximize insights from data
Support Knowledge building and ensure continuous improvement
Partner with a network of experts, thought leaders and research partners to ensure Mars is at the forefront of Advanced Analytics.
Build capabilities that will help leverage connected data and inform businesses
Build Capabilities to scale viz – Advanced analytics, data science, social media listening
What we are looking for:
A strong background in an analytics position (e.g. CMI, Research Agencies, University, Advanced Analytics Department)
Conversant with big data environment and technologies; Must be able to access data from data lake and use python and ‘r’
Core expertise in statistics / data science
Business fluency in English (written & verbal)
In return, you’ll get:
Competitive salary and benefits package
Flexible working opportunities
Excellent career development
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