Influencer Marketing Manager Job Vacancy at Hinge (137 5th Ave FL 5, New York, NY 10010)

Vacancy : Influencer Marketing Manager
Company Name : Hinge
Company Location : 137 5th Ave FL 5, New York, NY 10010

Job Description

Hinge is looking for an ambitious Influencer Marketing Manager for our Brand team, who will be reporting to the Director of Brand Strategy. In this role, you will lead our always-on and always-evolving influencer marketing initiatives.

We are looking for someone with strong experience in crafting strategies as well as being hands-on in executions to push the boundaries of how and where we leverage influencer partnerships. As the Influencer Marketing resident expert on the team, you will play a critical role in defining how we create a compelling social presence through influencer voices instead of organic social channels (we turned those off back in 2020!). You’ll do all of this with the goal of helping people go on great dates. That alone makes us all feel really good.
Lead creative strategies for influencer/creator programs from “What if we?” to “Here’s what we learned.”
Amplify Brand and Product projects with specific influencer partnerships by managing talent identification and vetting, outreach, negotiations, ideation, and measurement.
Manage agency partners and process including talent selection, creative reviews, and post-campaign learnings.
Proactively find ways influencer marketing can help us leverage emerging trends, sticky insights, and business opportunities.
Define success metrics and regularly share results with leadership.
Translate campaign reports into actionable insights for teams, projects, and processes.
Collaborate with Media and Creative teams to create a process for scaling UGC across platforms.
Become the Brand team’s resident expert on emerging platforms for creators
What We’re Looking For
3-5 years of experience in a similar role (in-house or agency). Experience in tech, lifestyle & art, fashion, and/or music a plus.
Proven track record of building influencer campaigns that bring brands into new, culturally relevant spaces.
A real passion for all things social media and Internet culture. You have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer/celebrity landscape. So, naturally, you know your way around TikTok, Instagram, Discord, Twitch — to name a few.
You stay informed on emerging, creative talent and can easily decipher when there is brand x creator alignment.
You’re an eager futurist, ready to turn learnings into new experiments across channels, formats, and types of creators.
You know how to work autonomously and work on multiple different projects at a time, all while keeping track of the details in each.
You’re a self-starter who proactively pitches ideas to internal and external teams.
You’re an intuitive collaborator with experience working cross-functionally and with external stakeholders. You know when to bring people together and when to take the lead.
You have a strong understanding of paid social.
Our Company:
Hinge is the dating app for people who want to get off dating apps. In today’s digital world, singles are so busy matching that they’re not actually connecting, in person, where it counts. Hinge is on a mission to change that. So we built an app that’s designed to be deleted. On Hinge, there are no rules, timers, or games. Instead, you’ll meet your most compatible matches and you’ll have unique conversations over what you’ve shared on your detailed profile. It’s a natural way to find a great first date. Currently, 3 out of 4 first dates lead to second dates, we’re the #1 mobile-first dating app mentioned in the New York Times wedding section, and we’re the fastest growing dating app in the US, UK, Canada, and Australia.
Our Culture:Authenticity: Share your genuine thoughts and opinions directly.Courage: Invite and deeply consider challenges and criticism.Empathy: Be empathetic, communitarian and trustworthy.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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