Group Digital Marketing Executive Job Vacancy at International SOS (London)

Vacancy : Group Digital Marketing Executive
Company Name : International SOS
Company Location : London

Job Description

Company Description
International SOS is the world’s leading medical and security services company with over 10,000 employees working in 1,000 locations in 90 countries. We were founded on the principle of putting our clients’ employees first and this is still true today. Led by 5,200 medical professionals and 200 security specialists our teams work night and day to find solutions to protect our clients and their employees in whatever situation they may be facing; we assess, advise and assist from a medical, security and logistical perspective on a global scale to protect and save lives and thereby enable our clients to achieve their business goals. As we’ve delivered on this mission over the last 35 years, we have become the market leader in global telehealth services and digital health solutions for an extensive client base of Fortune 500 companies, NGO’s and governments around the world.

Job Description
We are looking for a data-driven marketer to help us uncover and make the most of growth opportunities across the marketing funnel – including customer acquisition, engagement, and retention. If you’re passionate about data-informed decision making, analysis and optimisation, marketing strategy, and helping people, this could be the role for you.

Key Responsibilities:
Develop and maintain a variety of dashboard, reports and analysis:
providing marketing performance across the different channels and KPI insights.
establishing a track record of wins and resourcefully maximising the impact of spending.
supporting regional marketing leads with data, reports and insight to help optimise activity.
identifying areas of opportunity, optimisation and improvement (incl. A/B testing).
better understanding customer interactions and behaviours.
Owns the lead generation and management processes across the organisation through the marketing automation tool (Eloqua) and the CRM ( and oversee the database.
Constantly innovate by researching and testing new channels and tools in an ROI mindset to expand our reach further or improve work efficiency.
Supports the digital execution of the Centre of Excellence marketing plans, lead generative activities and business initiatives such as the website and the chatbot.
Key Responsibilities

Develop and maintain Salesforce dashboards and reports to bridge marketing activities with sales resultsMeasure performance of marketing activities across a broad range of channels (Website, SEO, SEM, Social Media, Email, Display, PPC, Mobile, etc.)Perform A/B tests to improve success and ROI on digital campaignsDevelop ways, tools, and reports to better understand customer behaviours on our different digital channels and identify areas of opportunitySupport Regional Marketing Team to ensure consistent reporting globallySupport research and analysis for the different thought leadership activitiesDrive the data visualisation and storytelling agenda within the global marketing team

Develop creative and automated processes globally for effective and standardise leads qualifications, management and scoring, and for data cleansingBe the technical marketing automation (Eloqua) and CRM (Salesforce) champion for bugs, enhancements and trainingPerform regular database health analyses and maintain high database hygiene in Eloqua and Salesforce.comImplement innovative and global digital marketing activities across a broad range of online channels (SEM, Social Media Earned & Paid, Email, Mobile, Display, PPC)Support website regular update, maintenance and enhancements including the enquiry process, chatbot, tracking & cookies, SEO, analytics

Create analysis that supports data-driven decisions for planning and budgetIdentify trends and insights, and optimise spend and performance based on the insightsDevelopment of business cases for new concepts, software, tools and processesProactively monitor B2B trends & best practices and suggest innovative approaches to achieve business objectivesDriving sales and marketing alignment through automation tools, collaboration on campaigns and projectsDevelops strong, trusting relationships between agency partners, providing leadership and support during strategy, ideation, and execution

Required Experience & Skills
Proven background in executing a digital plan in a B2B environment.
Proven experience in digital advertising and analytics.
Strong marketing experience, combining strategic marketing vision, technical expertise and design skills.
Be tech- savvy, speak the language and understand how to use MarTech solutions to assist you with your work.
Understand lead generation and sales performance KPIs.
Highly analytical, with the ability to approach problems from a business perspective.
Ability to draw conclusions from data and make recommendations on maximising campaign ROI.
Experience working with for lead management and opportunity reporting, and dashboard is critical.
Experience working with Eloqua or a similar marketing automation system is advantageous.
Experience working with Google Analytics and other Google tools is advantageous.
Qualification in marketing, data analyst, IT and/or related discipline
Travel / Rotation Requirements
Based in Paris or London, some travel to other Intl.SOS locations

Additional Information

Diversity & Collaboration
Our company brings together remarkable people and enables them to be themselves.
At International SOS, we offer a great working environment, thanks to our commitment to a flexible working environment, diversity, and development.
We celebrate diversity on a global scale. We encourage every colleague to bring their personal best by creating an environment of inclusion and equal support.
Our success is the result of diverse ideas, skills, and cross-cultural understanding.
International SOS has been recognised as a Top Employer in the UK by the Top Employer’s Institute (TEI) for 2021

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