Global Digital Marketing Manager Job Vacancy at GHD Hair (Leeds)

Vacancy : Global Digital Marketing Manager
Company Name : GHD Hair
Company Location : Leeds

Job Description

Global Digital Marketing Manager
We’re a young company that’s achieved great things by creating a best in class range of products that are loved by stylists and consumers alike. We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion.
We pride ourselves on remaining true to our founding ethos – the spirit of transformation – and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.
We’re passionate about innovation, not only in our products, but working to constantly innovate our place of work, creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do.
What’s the Job?
Own and drive digital channel performance to grow the brand and ghd.com business. Innovate, execute, optimise global digital marketing initiatives and campaigns.
What will I do?
Work with Global Head of Digital Performance & CRM to develop global digital performance strategies to deliver increased traffic, optimise conversion, grow sales and expand brand awareness.
Monitor local digital marketing budgets to ensure the best possible return on ad spend
Deliver regular campaign, channel analysis reports against key metrics, with the purpose of identifying opportunities for future improvement and driving efficiencies within specific channels.
Develop best practices and global strategies for Paid social/ Display Advertising campaigns; ensuring alignment across other digital marketing channels.
Work closely with global affiliate partners and third parties and define best practice and frameworks for local market channel growth.
Work with global and local digital and content teams to ensure SEO best practices are implemented across relevant digital channels (website, social, video etc).
Work with Global teams to deliver digital assets to support always-on and new campaigns to drive conversions & engagement across relevant digital marketing channels in line with global toolkits
Leverage new digital initiatives to engage with consumers to enhance brand experience.
What skills and qualities will I need?
At least 5 years digital marketing experience in a retail and ecommerce environment
Understanding of digital media planning and buying process
Demonstrates drive, ability to juggle multiple projects and work in an agile way
Good experience with reporting on and guiding agencies and local markets on KPIs, best practice across Paid Search, Paid Social, Affiliates and Programmatic Display
Good technical understanding of tracking tags and product feed management.
Strong hands-on experience working with Affiliate networks (AWIN preferably), publishers and third-party partners as well as optimising Affiliate programmes.
Good experience with complementary tools, Search Ads 360, Google Ads Editor, DoubleClick and other tracking tools, Google Trends.
Experience in driving growth in SEO, implementing onsite and offsite strategies and best practice.
Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel.
Educated to degree-level, ideally in Business or Marketing.
Proven skills in building strong working relationship – both internally and externally.
A keen eye for detail, proof reading skills essential.

What benefits are available?
8% pension scheme
Cashback Healthcare
Cycle to work scheme
Friends and Family discount on ghd products
Partner Discounts
Discounted Rail Travel
Generous Holiday Entitlement
Salary Sacrifice
Employee referral scheme

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