Vacancy : Digital Marketing Specialist
Company Name : The Walt Disney Studios
Company Location : 500 N Buena Vista St, Burbank, CA 91505
Walt Disney Studios Motion Picture Marketing is a dynamic, results-driven marketing team responsible for positioning films and streaming content released by Disney (live action), Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, and 20th Century Studios. This organization oversees the Studios’ global marketing strategy encompassing creative, media, digital, international, promotions, publicity, research, special events, and synergy, and handles some the most valuable film brands and franchises of all time. Thanks in large part to the efforts of the marketing team, the Walt Disney Studios has set numerous records at the box office, including being the first and only studio to surpass $3 billion domestically and $7 billion globally in a calendar year, milestones it has achieved twice.
A dedicated, dynamic digital marketing specialist with a passion for social media and a strong understanding of the digital media landscape is needed for the Walt Disney Studios Digital Marketing team. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position may require some non-traditional working hours (early morning/weekends), light travel and on field level work at events, including premieres, screenings & junkets.
The position will support the Senior Manager and Manager across all titles on the development and execution of comprehensive digital campaigns.
The Digital Creative Specialist will work with the Digital Marketing team members to, execute creative and social tactics and handle day to day operations for motion picture and Disney+ films and series campaigns across all brands which includes managing:
Social content for multiple profiles within Facebook, YouTube, Twitter, Instagram, Snapchat and TikTok along with emerging social platforms
Defined social editorial calendars for all digital platforms across multiple titles
Campaign milestones, calendars and all other relevant planning and campaign documents
Creative production and creative vendor management for social creative, copywriting, website development and CRMs
Executing creative materials for all paid digital creative and media programs
Spearhead several specific campaign programs, included but not limited to: influencer/creator programs, alternative content/art creation, digital/platform-specific stunts
Follow design trends, patterns, and cutting-edge web technologies
Liaise and communicate with internal global markets on the distribution of debuts, assets and content
Track and create detailed recap decks of key campaign activations and performance metrics
Basic Qualifications :
Hands-on experience creating/executing successful multi-platform digital marketing/media campaigns
Strong working knowledge of social media, digital ad inventory and mobile behaviors/opportunities
Excellent communication skills, both written and oral
Ability to manage multiple outside creative agencies and provide clear, concise creative feedback and guidance
Understanding of paid digital media and familiar with spec sheets, DoubleClick and other rich media platforms
Strong organizational, analytical and problem-solving skills
Ability to be proactive and resourceful
Proficient in Outlook, Keynote, PowerPoint, Word, and Excel
Experience with Adobe Creative Suite highly desirable
Experience working within the entertainment industry and international markets highly desirable
Creative copywriting experience and visual design skills a plus
Required Education :
Bachelor’s degree plus relevant internship experience.
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