Digital Marketing Specialist Job Vacancy at The Karp Group (Boca Raton, FL)

Vacancy : Digital Marketing Specialist
Company Name : The Karp Group
Company Location : Boca Raton, FL

Job Description

Our Digital Marketing Specialist will possess the understanding that the important keys of marketing directly translate into being educated in targeted audiences, content creation, graphic design, and exceptional service to clients and agents alike. The ideal candidate must be creative, well-organized, self-starter, personable, and enthusiastic. The Marketing Manager will work closely with the leadership team to ensure that the marketing plan is well planned and executed successfully.
This person should be 100% committed to supporting the team in achieving great and greater levels of success and growing his/her own skills and developing into a supportive leader within the team. They will fuel growth for themselves by creating and implementing marketing systems and processes that make the business efficient and effective in their marketing presence.
This individual is an eager individual who enjoys streamlining marketing creation, implementation, and presentation.
Compensation:
$50,000
Responsibilities:
Drive the Database
Manage, monitor, and audit CRM database daily
Design and implement CRM campaigns (33 touches, 8×8, 12 direct) to increase referrals and conversion
Build and manage aftercare engagement plans for past clients
Create Marketing plans and collateral around client events
Generate Leads through Marketing Platforms
Develop overall marketing strategy and execution
Build and manage marketing calendar
Drive engagement with Team websites
Responsible for all social media content and engagement (Facebook, Instagram, YouTube)
Manage marketing budget
Ability to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels
Exceptional organization, prioritization, project management, and initiative skills
Ability to learn quickly
Strong computer skills — including MS Office, Google Apps, databases, spreadsheets, social media — as well as applications to generating reports, viewing marketing metrics, extracting data, and managing projects
Strong written and verbal communication skills
Attention to detail
Ability to juggle time-sensitive projects simultaneously
Excellent interpersonal skills; a positive, friendly, and supportive attitude
Ability to maintain confidentiality, discretion, diplomacy, integrity, and accountability
Design and Implement Marketing Systems
Review Annual/Monthly/Weekly Goals
Maintain Planned Use of Time
Set Goals and Develop Plans
Design, implement and track CRM drip campaigns
Build and manage after-care campaigns for closed clients
Market client events
Direct all client pop-bys and nurtures
Marketing Plan – Strategy and Execution
Post relevant content to FB, Instagram, YouTube
Manage Marketing Budget
Ensure brand consistency through all platforms
Drive engagement with Team website
Property Brochures
Sales Support – Marketing Projects
Generate ideas for video content
Support team with door-knocking marketing needs
Develop brand image, grow awareness and reach, enlarge the database, and increase client satisfaction, thus generating more leads and client referrals
Manage creation, implementation, and maintenance of all marketing including events, open houses, listings, social media ads, posts, videos, newsletters, direct mail, etc.
Ensure unity of brand, messaging, and style across all communication mediums
Report key data weekly to the team regarding growth, the progress of marketing campaigns, leads, referrals, and ROI
Qualifications:
Service-based attitude
Focused on excellence
Learning-based and coachable
A proactive approach to work
Creative, out-of-box thinker
Tech and social media savvy
Strong written and verbal communication skills
Exceptional organizational and project management abilities
Attention to detail
High school graduate; Bachelor’s degree preferred
Marketing experience within the real estate industry
Proficient with Microsoft Word, Excel
Proficient with Social Media Platforms: Facebook, LinkedIn, Instagram, YouTube, Twitter
About Company
The Karp Group is a full-service real estate team with the best-personalized options to suit our clients’ needs.
Additionally, our agents are local, experienced, highly trained, and working full time in the real estate business to make sure your goals are achieved. From our team to our vendors and to our partners, you are in the best possible hands from the beginning of the transaction to the closing table. Further, our agents lead with a servant’s heart and put your needs ahead of their own. Most importantly, our goal is to create clients for life. The Karp Group works with customers in the US and abroad, with a hyper-local focus in Florida, New York, and New Jersey. Our overall knowledge of the industry, coupled with our local expertise in respective markets, further separates us from the traditional real estate agent.

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