Digital Marketing Specialist Job Vacancy at Credit Acceptance (Southfield, MI)

Vacancy : Digital Marketing Specialist
Company Name : Credit Acceptance
Company Location : Southfield, MI

Job Description

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!
The Digital Marketing Specialist is responsible for working collaboratively with the Marketing and Sales teams to develop and refine digital assets and materials to support marketing automation initiatives. The purpose is to help acquire and maintain dealers and consumers to support the sales organization’s goals and business objectives.

Specifically, the Digital Marketing Specialist works closely with the Corporate Brand Manager, Senior Digital Marketing Specialist and the marketing team to develop corporate and regional marketing materials; craft and build assets in Marketing Cloud to be used in marketing campaigns; assist with management of Marketing Cloud assets and campaigns; develop and create outward facing brand-related promotional items; create and develop content for the Company website; assist in developing support materials and other items to promote and facilitate Dealer Exchange Meetings (DEM) and Sales Leadership Exchange (SLE) meetings; and performs other ad hoc projects (companywide) as requested.

Outcomes and Activities :
T his position will work from home; occasional planned travel to an office location may be required. However, this position is permitted to work at an office location if requested by the team member.
Continually develop and maintain marketing automation materials and communications with the purpose to help acquire and maintain dealers and consumers and support the sales organization’s goals and business objectives, including website marketing, digital advertising, email marking campaigns, Ancillary Product related materials, new product features and release promotions, etc.
Collaborate in building assets for the company’s Marketing Cloud, website and digital advertising such as social media, Google, etc.
Update the corporate website ( ), keeping it current and developing new features to enhance the user experience, drive traffic through organic and paid search; focus on optimizing SEO and digital advertising.
Collaborate with Marketing, Sales, Analytics, and other departments to produce new and creative growth strategies with the goal of keeping current in a digital environment.

Knowledge and Skills :
Organized and capable of meeting multiple, concurrent deadlines.
Positive, professional, determined, calm and focused when faced with challenging situations.
Quick thinker, with an ability to understand and interpret information promptly and effectively.
Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.
Creative with the ability to bring new ideas to enhance our first impression through branding, product positioning, and marketing campaigns.
Team player with the ability to work on a team or independent.
Ability to work with flexibility and meet short deadlines as necessary with changes in business needs.
Strong written and oral communications skills.

Requirements :
Bachelor’s degree in marketing, Graphic Design or related field.
Minimum 3 years of digital marketing experience.
Proficient in MS Office, HTML and Adobe Creative Suite a must.
Experience working in marketing automation systems, such as Pardot, Marketo, Hubspot, Eloqua, Responsys, etc., creating HTML emails and landing pages.
Experience designing websites and/or working in CMS website platforms, such as WordPress, Drupal, Joomla!® or Liferay.
Experience developing marketing materials, including but not limited to website, Google Ads, social media advertising, HTML emails, landing pages, sales support materials, presentations, etc.
Experience with SEO and Google Analytics a must.
Experience identifying and interpreting actionable data to identify areas of opportunity within existing and new marketing campaigns.
Attendance required as outlined by department attendance guidelines.
Targeted Compensation: $ 67,876.27 – $7 9,188.98 base salary + an annual bonus
Our Company Values:
To be successful in this role, Team Members need to be:
Positive by maintaining resiliency and focusing on solutions
Respectful by collaborating and actively listening
Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
Direct by effectively communicating and conveying courage
Earnest by taking accountability, applying feedback and effectively planning and priority setting
Remain compliant with our policies processes and legal guidelines
All other duties as assigned
Attendance as required by department
Advice !
We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application!
P.S .
We have great details around our stats, success, history and more. We’re proud of our culture and are happy to share why – let’s talk!
Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.
Credit Acceptance is dedicated to providing an inclusive environment for all. We are proud to be an Equal Opportunity Employer and value a culturally diverse workforce. We believe in ensuring all team members demonstrate mutual respect for one another. All qualified applicants will receive consideration for employment without regard to protected characteristics like age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.
Play the video below to learn more about our Company culture.

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