Vacancy : Digital Marketing Mgr
Company Name : Pipette.com
Company Location : Remote
We are looking for an experienced Digital Marketing Manager who will work closely with our VP of Marketing and the rest of the marketing team in designing and executing integrated marketing campaigns to increase leads and sales.What You’ll Do as a Digital Marketing Manager· Execute and drive improving performance (via testing, learning, optimization) of a range of marketing programs including email marketing, online advertising, events, social marketing, search engine optimization, paid search, etc.· Use analytics to measure, evaluate, and report against goals and performance of all demand generation programs across channels.· Manage and optimize our Google Ads and Bing Ad campaigns to generate leads and sales· Employ integrated campaign approach to increase the consistency and impact of demand generation activities across all channels.· Grow and engage target audience through all channels.· Help with scoping, planning and execution of events (virtual, webinar, live, etc.)· Support the sales and marketing effort, including database segmentation, lead scoring, etc.· Collaborate with Business Development and sales teams on the strategy and build of sales enablement programs.· Continually test new programs and optimize existing ones to identify where to focus marketing cycles and budget.What We’re Looking For· Bachelor’s Degree· 4+ years of B2B demand generation/marketing experience· E-Commerce experience· Hands-on experience with marketing automation, CRM systems, other demand generation tools· Passion for understanding data, analyzing results, and optimizing marketing efforts· Strong attention to detail and organizational skills· Written communication skills· Experience working with sales teams· Advance experience in ppc, seo, sem, social mediaBonus!· HubSpot, Asana, ZoomInfo· Up-to-date Google certifications for analytics, ads, etc.· Experience in Biotechnology· Background in Life ScienceDuración del contrato: 24 mesesHoras de medio tiempo: 40 por semanaJob Types: Full-time, Part-time, ContractPay: $90,000.00 – $103,382.00 per yearSchedule:8 hour shiftWork Remotely:Yes
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