Digital Marketing Manager Job Vacancy at Submittable (Seattle, WA)

Vacancy : Digital Marketing Manager
Company Name : Submittable
Company Location : Seattle, WA

Job Description

Submittable is looking for a Digital Marketing Manager to join our team in Missoula, MT or Seattle, WA. Remote work is available to the right candidate.
This person will lead development and execution of cross-platform paid digital advertising to drive conversions, qualified Leads, pipeline, and inbound revenue.

You’ll join a team of experienced demand generators, and work with talented creators who are producing quality content of all types for lead generation and audience growth in different channels. We are looking for an experienced program owner and internal subject matter expert for search engine marketing (SEM), search engine optimization (SEO), paid social advertising, retargeting, and targeted display. Ideally, you’re a little ‘dangerous’ across the paid digital advertising landscape, but a true DIY expert in at least one major area. Above all, you are a competent digital ad creator.
Your responsibilities include:

Growing the volume of leads coming from all digital marketing campaigns
Follow existing protocol to ensure all digital marketing campaigns are connected to the CRM for automated reporting, and work effectively across teams to build-out reporting capabilities
Manage a substantial paid digital advertising investment, clearly report against budget targets, and increase return-on-ad-spend (ROAS)
Own and execute campaigns in the following areas: search engine marketing (SEM), display, retargeting, and paid social advertising.
Build audiences for targeted campaigns across paid advertising platforms
Manage digital marketing agency/partner relationships
A/B test campaigns and ad types when appropriate, and continually measure the performance of CTAs and lead-generating forms
Work with content marketing and design teams to create suitable content for campaign execution
Lead cross-team landing page creation efforts that support campaign expansion, while identifying conversion rate optimization (CRO) opportunities
Work closely with internal team and SEO partners to identify keyword opportunities that drive qualified traffic and inform SEM strategy
Support campaign tracking with industry publications, organizational sponsorships, and with other partners
Assist in measurement of overall website performance KPIs, analyze key health metrics, communicate trends, share insights and make recommendations to the marketing team

You will have these qualities and experience:

3+ years of digital marketing experience in B2B/B2C SaaS
Experience building, running, and optimizing Google Search campaigns, and creating Customer Match and retargeting audiences
Experience working with and effectively managing agency partner relationships
Experience with the common mar-tech stack as well as subscription services for SEO, measurement, and testing tools (e.g. WordPress, Contentful, Pardot, Salesforce, Google Search Console, Google Analytics, Google Tag Manager, Google Analytics, Google Optimize, SEMRush, Ahrefs, Amplitude, Intercom)
Experience with Facebook (Meta) Ad Manager & Business suite, along with campaign creation, including Instagram
Have successfully built and run paid advertising through LinkedIn Campaign Manager
Knowledge of best practices for tracking paid digital advertising from platform to Salesforce CRM
Understanding of technical SEO, SEO tools of measurement, internal linking strategy, on-page SEO, and content optimization
We are interested in every qualified candidate who is eligible to work in the United States. However, we are unable to accommodate scholastic or employment visas.

About Submittable

Submittable is on a mission to empower social good organizations with technology that accelerates their work and scales their impact. We partnered with thousands of organizations, governments, and corporations last year to launch 10,000+ programs, process over 4 million applications, and distribute $2.5 billion in funding and aid. Grow your career at an Inc. 5000 fastest-growing company, while having a positive impact on people globally.

Submittable has its headquarters in downtown Missoula, Montana, with a satellite office in Seattle, Washington and remote employees located around the U.S.

We offer highly-competitive benefits for full-time employees, including:

Health insurance, 401K, life insurance, and optional HSA, FSA, and DCA accounts
Flexible hours, including flexible vacations and sick leave, and remote work options
Generous paid parental leave policy for mothers, fathers, and adoptive parents
Discounted fitness memberships, professional development stipends, and book purchase reimbursement
Involvement in community outreach programs for all employees, including company volunteer outings at local nonprofits
Fully-stocked kitchens with complimentary snacks and beverages for all employees

As a product used globally, we’re very motivated to hire and support employees who are representative of different and diverse backgrounds and experiences, including but not limited to diversity of ethnicity, sexual orientation, gender, religion, ability, culture, and socioeconomics.

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