Digital Marketing Manager Job Vacancy at Octave Bioscience (Menlo Park, CA 94025)

Vacancy : Digital Marketing Manager
Company Name : Octave Bioscience
Company Location : Menlo Park, CA 94025

Job Description

Company Description

Octave is a purpose-driven company that aims to improve outcomes and quality of life for patients with neurodegenerative diseases, starting with Multiple Sclerosis. Our team of data scientists, clinicians, technologists, and marketeers are bringing their A-game to creating the next generation of clinical care solutions.

Using human-tech services we partner with people with Multiple Sclerosis (PwMS) to understand and act upon the complexities and subtleties they deal with every day. Our comprehensive solution of MS specific imaging technologies, novel biomarkers, apps, and sensors/wearables provide the data that feed into structured analytical data models aimed at improving care management decisions to create better patient outcomes at lower costs.

Job Description

Octave Bioscience is looking for individuals that are passionate and motivated by our mission and the neuroscience space to join our growing, commercial marketing team. This is an incredible opportunity to be a part of an organization on the ground level. The Digital Marketing Manager will lead the development and execution of all digital and social omnichannel plans, including optimization of website performance and customer engagement initiatives, to support our existing business as well as upcoming product launches. You will maintain all digital content and utilize metrics to recommend, test and implement a range of improvements designed to attract customers and optimize their digital experience. This role is essential to promote and grow the organization’s brand presence and digital footprint.

At Octave Bioscience, you will have the chance to build a career with an organization that defines its culture by putting people first, while solving some of the most pressing healthcare challenges our society faces. The Digital Marketing Manager will report directly to the Head of Marketing and perform the following:

Essential Responsibilities

Work closely with the marketing, product and sales teams on campaign strategy, creation and execution to help further build our brand awareness in the market
Manage daily operations of content development, website updates, social media governance, and any operational aspects of digital marketing efforts
Develop and execute digital marketing plans for email, social media/apps, SEO/SEM, paid search, etc.
Effectively manage multiple agency partners to produce marketing assets (ex: microsites, infographics, brochures, PR, blogs, etc) within timelines and on budget; this also involves developing KPI’s and measuring outcomes.
Setup, manage and help run conferences/events
Deliver regular campaign performance analysis and optimization recommendations through different analytics SW and CRM tools
Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established
Ability to function effectively in a fast-paced, tech environment while managing different stakeholders and vendors

Characteristics and Qualifications Preferred

You are a passionate and self-driven individual who projects trust and credibility and can perform strategically as well as navigate a fast-paced and unexplored startup environment
5+ years digital marketing experience, B2B/Med-tech/Healthcare experience preferred
Demonstrable experience developing and implementing successful co-marketing, email, SEM, social media and display advertising campaigns
Proven record of contributing to product launches and brand/portfolio growth
Demonstrated excellence in project management with a proven track record of effectively managing multiple projects/priorities simultaneously.
Experience managing multiple vendors/agencies
Solid understanding of website metrics and best practices
Developing KPI’s and dashboards to measure performance through Analytical and/or CRM SW (ex: Hubspot/Google Analytics, Salesforce, etc)
Strong written and verbal communication skills – displays developed interpersonal skills: team orientation, ability to communicate at all levels
Comfortable learning technical/scientific concepts quickly
Strong presentation skills, especially to senior management
Bachelor’s degree required – BA/BS in Marketing, Business, or equivalent
Advanced understanding of marketing best practices when targeting Health Care Providers (HCP’s) and Patients is preferred but not required
Good sense of humor, Team oriented with a low ego or no ego
Strong work ethic with a drive to get things done – able to roll with changing circumstances and priorities based on business needs
Resourceful, hands on, fearless and results oriented

Successful candidates might be required to undergo a background verification with an external vendor.
About Us

We are doing great things that allow us to bring everything we know and all our experience to the mission. We are smart, fun, and thrive on bringing out the best in each other. We have a balanced and flexible working environment. The Octave office is located in Menlo Park surrounded by life science innovators (e.g. Grail) and tech innovators (e.g Facebook). Our space is newly built to our specifications, open, with a vintage factory vibe, and well-appointed, with free drinks and snacks. World class gym 100 feet away with a pool. We offer a choice of health, dental, and vision plans as well as a 401k plan

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

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