Vacancy : Digital Marketing Manager
Company Name : Bosma USA Inc.
Company Location : 46707 Fremont Blvd, Fremont, CA 94538
We are looking for an experienced Digital Marketing Manager to assist in the planning, execution, and optimization of our marketing and branding efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. We are looking for someone who has a passion for consumer electronics, with a deep understanding of the effective and innovative ways of reaching and engaging with our customers. You will be familiar with the concepts surrounding digital marketing and branding. You will also understand how to utilize different tools to efficiently plan, execute, and analyze our marketing campaigns.ResponsibilitiesManage the marketing department and lead marketing and branding efforts in line with the company’s sales goals and product planning.Plan marketing campaigns to drive awareness and sales for our products and services. Leverage resources and manage the execution of the campaigns. Analyze campaign results and make future improvements.Plan and monitor the social media accounts (Twitter, Facebook, etc.)Launch and optimize online advertisement mainly on Facebook to drive awareness or generate revenue.Plan and monitor Email Marketing campaignsCreate marketing budget forecasts and measure successAcquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendorsRequirementsSelf-driven and proactive in finding areas of improvements and promoting changesProven experience as Digital Marketing Manager or similar roleExperienced in managing a teamDeep understanding of digital marketing concepts and best practicesExperienced in running Facebook Ads or other online ad platformsExperienced in analytics tools such as Google AnalyticsExperienced in creative content writing, e.g. press releases and emailsExcellent communication and interpersonal skillsExperience in consumer electronics, especially smart home, is a bit plusBS/BA in marketing or relevant fieldsJob Type: Full-timePay: $80,000.00 – $100,000.00 per yearBenefits:401(k)Flexible scheduleHealth insurancePaid time offProfessional development assistanceSchedule:8 hour shiftSupplemental Pay:Bonus payEducation:Bachelor’s (Preferred)Experience:Digital Marketing: 5 years (Required)Work Location: One location
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