Vacancy : Digital Marketing Manager
Company Name : 100 THIEVES
Company Location : Culver City, CA
About 100 Thieves
100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization. Based in Los Angeles, the company was founded in 2017 by former Call of Duty World Champion and YouTube sensation Matthew “Nadeshot” Haag. 100 Thieves has leading esports teams competing in League of Legends, Fortnite, Call of Duty, Valorant, and Apex Legends. The brand is recognized globally for its streetwear-inspired apparel, known for rapidly selling out new drops. In 2020 the company opened its brand-new headquarters, the Cash App Compound, which is a 15,000 sq ft esports facility and acquired a CDL franchise, LA Thieves. 100 Thieves produces top gaming podcasts and massively popular YouTube content, created by its world-class gaming talent including CouRageJD, Valkyrae, BrookeAB and 2HYPE.
About The Role
100 Thieves is currently looking for a Digital Marketing Manager who is passionate about gaming, culture, and influencer marketing. This role is for an individual that is equal parts creative and analytical that is eager to apply their entrepreneurial spirit to a new division of the 100 Thieves organization. The ideal candidate will work directly with the Director of Marketing on the digital marketing strategy to support the larger go-to-market strategy, launch and beyond. This individual should have a proven track record of planning and executing all facets of digital marketing including email, social, web, and influencer that directly correlate with engagement and sales goals.
Plan and execute all aspects of digital marketing including email, social media, web, text, influencer – all with precision and detail.
Manage the implementation, tracking and measurement of projects and campaigns
Be the eyes, ears, and voice of the consumer, applying your understanding of consumer behavior to influence marketing plans
Act as a key stakeholder go-to-market strategy, spearheading launch planning and execution on digital/social platforms
Collaborate with key stakeholders on content and communication across digital and social channels to drive growth and engagement ensuring all projects are properly briefed
Responsible for overall website development and updates, online customer experience, growth, and KPI performance
Facilitate the customer journey through all stages of the digital marketing funnel
Establish a strategy for online customer acquisition and retention
6+ years of professional experience in digital marketing, CPG and D2C brand experience preferred
Passionate about staying on top of gaming, pop/internet trends, and youth culture
Proven experience in website development, optimizing pages and sales funnels; as well as creating and launching digital marketing campaigns
Impeccable communication and writing skills
Strategic and creative thinker with a successful track record of delivering meaningful brand and marketing initiatives across multiple, digital touch points
Diligent with reporting and sharing key learnings, with a proven track record of optimizing programs and initiatives with agility to meet goals
Fluent in Social Media best practices and trends, including but not limited to Twitter, Instagram, TikTok, YouTube and Twitch
Knowledge working on influencer-led initiatives
Strong project management and communication skills with the desire to thrive in a fast paced collaborative environment
Experience with Google Analytics, Hubspot, Klavio, Shopify, or similar
Why You’ll Love 100 Thieves
You will play a key role in defining the future of 100 Thieves and will be depended upon to ensure the success of the company
You will have an opportunity to work every day with a team of smart, hungry, and humble gamers & entrepreneurs
You will be a key leader in helping us reach our goal of being recognized as the lifestyle brand that took competitive gaming mainstream
We offer an incredible benefits package including 100% company paid medical/dental/vision insurance for you and your family, unlimited paid time off including three seasonal breaks, paid FMLA and Parental Leave, and free gear from each drop
100 Thieves is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.
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