Digital Marketing Coordinator Job Vacancy at Tulane University (New Orleans, LA)

Vacancy : Digital Marketing Coordinator
Company Name : Tulane University
Company Location : New Orleans, LA

Job Description

The Advancement Communications and Marketing Digital Marketing Coordinator designs, builds and maintains Tulane University advancement-oriented websites and ensures that they accurately reflect the unique characteristics of the institution and current best practices in online fundraising techniques. The Digital Marketing Coordinator also provides design support for other online communications, such as email campaigns and social media channels. The Digital Marketing Coordinator assists the director in tracking the effectiveness of online fundraising communications by providing regular analytics reports. The Digital Marketing Coordinator will stay abreast of trends in online fundraising practices and will make suggestions for improving Tulane donation websites. The Digital Marketing Coordinator should be highly organized, detail-oriented, a good communicator and possess the ability to handle numerous assignments in a timely manner and the flexibility to adjust to unscheduled developments involving immediate attention.

Required Knowledge, Skills, and Abilities
Strong interpersonal and communication skills.
Ability to learn new technologies, techniques, and solve problems quickly and completely.
Solid working knowledge of industry standard software and applications including web content management systems.
Strong knowledge of HTML, CSS and mobile responsive coding.
Strong knowledge of Adobe Creative Suite required (InDesign, Illustrator, PhotoShop or Premiere).
Strong computer skills in Word, Excel, PowerPoint, and the ability to learn software programs with ease.
Proficiency in creating, managing strategic social media campaigns on Facebook, Instagram, and YouTube.
Required Education and/or Experience
Bachelor’s degree in public relations, digital media or related field.

2 years of experience in the development of materials/documents for the use on the Web.
Preferred Qualifications

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