Vacancy : Digital Marketing Analyst (Cedar Rapids or Remote)
Company Name : KSI
Company Location : Cedar Rapids, IA 52401
Our client is looking for an experienced Digital Marketing Analyst to support their digital marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with their team.
We are looking for someone to lead with their strategic and analytical skills to support our creative marketing team. To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. You should also have excellent analytical skills, be detail-oriented, and work well within a team.
Digital Marketing Analyst Responsibilities:
Works with the Director of Marketing and internal team members to establish a consistent digital experience across all platforms.
Collecting and analyzing customer, marketing, and web behavioral data.
Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
Developing and presenting learnings from your analyses, including actionable insights and recommendations.
Developing digital campaign and web measurement strategies.
Creating dashboards, data visualizations, and campaign and website performance reports.
Monitoring and analyzing digital media and marketing trends.
Communicating and presenting to colleagues, senior managers, and clients.
Digital Marketing Analyst Requirements:
Bachelor’s degree in Marketing or a related field. Digital Communications or relevant area of study required.
Minimum of 3 years of proven experience in Digital Marketing Analytics.
Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
Strong understanding of website and marketing analytics, Google Analytics, SEO analysis
Strong working knowledge in WordPress; CSS/HTML
Proficient in Canva, Adobe Creative Suite and Microsoft Office Suite
Strong analytical and strategic thinking skills.
Ability to make data-driven decisions.
Excellent interpersonal and collaboration skills.
Strong communication and presentation skills.
Pay is dependent on experience.
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