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Vacancy : Country Marketing Manager – Turkey
Company Location : Dubai
The Regional Business Marketing team is the engine that grows Facebook’s business at scale in our main EMEA markets. We are passionate about helping brands, businesses and agencies understand the ways in which Facebook can help them achieve their objectives, and are constantly looking for new ways to inspire and educate the industry in fun, informative and personal ways. We are looking for an experienced marketing leader to lead our B2B marketing efforts in Turkey, covering Facebook’s full Family of Apps and Services for Business.Reporting to the Head of Business Marketing for Middle East, Africa & Turkey, this position will be responsible for leading Turkish B2B marketing, defining the business marketing strategy for Turkey, measuring and reporting on impact and driving a range of cross channel marketing targeted at large advertisers, agencies and key industry organisations and influencers. Some examples include executing integrated business marketing campaigns, forging strategic industry partnerships, inspiring the industry by showcasing best in class work, hosting in person events and producing and localising content.While this position is focussed on the Turkish market, it will also require the ability to lead and scale initiatives across Europe, Middle East, Africa and beyond.This role will require an extensive amount of relationship-building — from forging strategic relationships and networks with external partners and vendors to developing deep partnerships with key internal cross-functional partners and stakeholders worldwide. The individual who steps into this role must possess exceptional communications skills and a marketing mindset that is strategic, creative and rooted in operational rigour.The Country Marketing Manager must be someone who has experience, developing strategic marketing plans and executing cross channel integrated marketing campaigns. It is essential that they thrive in an extremely fast-paced and entrepreneurial environment.The Country Marketing Manager is responsible for living our internal vision of being a Future Maker, every day through every behavior. This position is full-time and based in Dubai
Create and execute the overall business marketing strategy in Turkey.
Lead the Turkish B2B creation of world-class marketing campaigns for all Facebook marketing products (Facebook, Instagram, Messenger, etc.) across our agency and brand advertiser customer base in Turkey.
Ensure Facebook representation at key industry events and conferences and close collaboration with key industry trade organisations.
Create and execute Facebook owned events in close partnership with agencies and/or our events team
Develop marketing materials and programs designed to enhance our advertisers’, agency partners’ and the industry’s understanding of Facebook-advertising and -marketing.
Work closely with cross-functional counterparts (Sales, PR, Measurement, Creative, etc.) to ensure cohesion and scalability for advertising messaging, campaigns and product launches.
Define clear KPIs and develop scalable ways to use data and metrics to drive decision making and impact.
Implement measurement and reporting systems to support the above.
Maintain accurate budget forecasting and management processes.
8+ years’ of relevant experience.
Demonstrated capacity for developing industry leading marketing strategies in an Internet and/or advertising environment.
Deep knowledge of the advertising/marketing industries across Turkey.
Established network across the Turkish advertising, media and/or tech industry.
Experience working with senior marketers at both agencies and global brands and expertise supporting and enabling a sales organization.
Strong decision-making skills with successful experience influencing cross-functional teams.
Creative flair to bring fresh ideas to positioning and marketing campaigns.
Comfortable with a fast-paced environment.
Fluent in English & Turkish
Comfortable with a matrix environment.
Comfortable with uncertainty
Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities – we’re just getting started.
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