Copywriter Job Vacancy at Kaplan (Bengaluru, Karnataka)

Vacancy : Copywriter
Company Name : Kaplan
Company Location : Bengaluru, Karnataka

Job Description

Job Title
Job Description
The Copywriter will conceptualize and execute marketing materials and promotional copy for all marketing channels, including print, web, email, digital, video, and social media. The ideal candidate is self-motivated and can work effectively both independently and collaboratively as part of a team.

Key Responsibilities
Writes and edits a broad range of strategic and engaging copy, including emails, print and digital ads, brochures, web content, posters, sales tools, video scripts, articles and event materials
Collaborates with art directors, designers, and other writers to develop creative concepts
Produce work that is on time and on strategy to meet marketing objectives and brand requirements
Studies products and services to understand key selling features that promote programs and services
Participates and contributes to brainstorming sessions
Presents concepts to internal team and clients in an engaging and effective way
Interacts with clients to discuss their needs and objectives; solves and creates client solutions
Organizes workload and exercises efficient time management in order to meet multiple deadlines on time
Communicates about project status in team meetings and project management software
Contribute positively to the culture through passion for the field of marketing and collaborative spirit between all internal and external stakeholders

Minimum Qualifications
Bachelor Degree with a focus in Journalism, Marketing, or Communications
4–6 years of experience
Ability to execute in all media platforms
Excellent written and verbal communication, diverse writing and creative style, strong organizational skills, excellent editing and proofreading skills, strong presentations skills
Flexible, adaptable, resourceful, proactive, conceptual thinking, ability to meet deadlines with changing priorities
Demonstrates a solid understanding of branding and brand value
Ability to work in a remote environment while establishing and maintaining relationships with team
Bangalore, KA, India
Additional Locations
Employee Type
Job Functional Area
Sales & Marketing
Business Unit
00092 Kaplan Health
Kaplan is an Equal Opportunity Employer. All positions with Kaplan are paid at least $15 per hour or$31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible. Information regarding benefits can be found here .
Individuals hired for KNA positions that require in-person travel and/or interactions must be fully vaccinated against COVID-19 unless otherwise prohibited by law. KNA complies with federal, state, and local laws with regard to accommodations related to this policy.
Diversity & Inclusion Statement :

Diversity inspires innovation and growth in the Kaplan community. Kaplan strives to be a model employer for inclusiveness. Not only does Kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the Organization. Kaplan’s employees bring diverse perspectives, ideas , and backgrounds that give Kaplan a competitive edge in anticipating and exceeding our students’ needs in today’s global market. Learn more about our culture .

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