Coordinator, Wholesale Digital & E-Commerce Job Vacancy at Ralph Lauren (New York, NY)

Vacancy : Coordinator, Wholesale Digital & E-Commerce
Company Name : Ralph Lauren
Company Location : New York, NY

Job Description

Position Overview
The Coordinator, Wholesale Digital & e-Commerce (WDE) will build the foundation for all Ralph Lauren products sold through third-party retail partners, owning both imagery and copy utilized for product detail pages on sites. As the main point of content for digital operations with internal and external teams, the WDE Coordinator will create a window to the Ralph Lauren brand with elevated content and drive conversion with clarity of product details.
Essential Duties & Responsibilities
Act as the primary liaison between Ralph Lauren and all department store, specialty, and online pureplay accounts for product-level assets
Coordinate and track all phases of the asset creation process to ensure all relevant wholesale styles are captured and delivered on time, working with internal and external teams to drive optimization of product copy and imagery
Provide customer service to wholesale account partners, providing imagery and copy availability on a weekly basis and recapping to internal stakeholders monthly
Troubleshoot issues and escalate when needed, proactively identifying and implementing process improvements
Complete consistent site audits to monitor account compliance with RL guidelines, reviewing all image and copy utilization and modification, noting areas of opportunity
Secure product knowledge, align on priorities, and partner with Manager to advocate for digital differentiation through line openings, sample reviews, account meetings, and business reviews to develop seasonal plans
Participate in regular working sessions with cross-functional partners to develop synergies and ensure timely execution of digital-specific tactics
Analyze digital KPIs with focus on engagement and conversion in PDP reporting
Support content solutions such as fit guides, style guides, PDP alts and videos to solve business needs, partner with internal agency and studio for on-time, quality supplemental asset production
Experience, Skills & Knowledge
Demonstrated interest in digital marketing, merchandising, and/or operations
Strong written & verbal communication skills and facility with Excel/Powerpoint
Excellent interpersonal skills, with strong, client-service approach
Ability to work independently and manage shifting priorities
Strong analytical and problem-solving skills
Detail-oriented, well-organized, and comfortable working with large amounts of data
Ability to thrive in a diverse, fast-paced, ever-changing environment
Prior experience at a large, matrixed, best-in-class retailer or brand preferred

Coordinator, Wholesale Digital & E-Commerce

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