Brand Marketing – AVP Job Vacancy in (India)

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Vacancy : Brand Marketing – AVP
Company Location : India

Job Description

Paytm First Games is an all-in-one app for people who love Sports, Card Games, Tournaments, Trivia & everything fun! We build, publish and promote games that are available on the Paytm app, Google Play and our very own Paytm First Games app available on www.paytmfirstgames.com Since our formation in 2018, we have won hearts of over 4.5 Crore gamers and we continue to win more every day.
Key Responsibility :Devise innovative brand growth strategies in line with PFGs vision and mission.
Align PFGs brands direction, choices and tactics.
Oversee new and ongoing marketing and advertising activities.
Lead brand partnerships.
Manage external agency ecosystem.
Hands-on experience in executing large consumer facing campaigns (TV, Digital, OOH etc.)
Hard negotiator and understands industry benchmarks.
Track brand health measures and devise ideas on how to improve perception
Translate brand elements into plans and go-to-market strategies
Work and approve all brand assets/creatives used on multiple channels (ex-social and performance marketing)
Work on creative development to motivate the target audience to “take action”
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Desired profile :
Preferably looking for people from CPG, Consumer Tech experience preferred.
Passion for gaming and sports an added plus.

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