Asst Email Marketing Manager Job Vacancy at Neiman Marcus (1700 Pacific Ave, Dallas, TX)

Vacancy : Asst Email Marketing Manager
Company Name : Neiman Marcus
Company Location : 1700 Pacific Ave, Dallas, TX

Job Description

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG’s brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.
As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.
Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG’s goal is to offer customers a seamless experience across its stores, online, and remote digital selling.
NMG’s priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.
As part of NMG’s Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being “All Heart.” NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.
NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love – love for customers, love for associates, and love for brand partners.

The Assistant Marketing Manager, Email is responsible for supporting the Email Marketing Managers in executing the day-to-day Neiman Marcus Group email initiatives, specifically related to daily marketing campaigns. This role partners with multiple teams such as Analytics, Creative, Merchants, PR, as well as our Email Service Provider and additional third-party vendors. This role is very detail-oriented and requires adaptability in covering a variety of duties and tasks daily, while contributing to larger strategic initiatives.

The primary focus of this role will be executing, analyzing, and optimizing the strategies for customer graduation and omnichannel personalization through initiatives such as our editorial emails, loyalty programs, file health, etc. This involves working to ensure all daily campaigns deploy through partnership with internal teams as well as third party vendors. Including focus on marketing within email service offerings and sales associate relationship to the right customer in the right way.

Prepare, edit, and send email campaign requests with assets and instructions to Email Service Provider; quality assurance testing and approving deployments
Manage editorial deployments, optimizing content and audience relevancy
Identify and implement new opportunities to drive customer engagement through the email ecosystem, especially editorial, and email content and template optimizations in partnership with the manager.
Support and work closely with team members to ensure content strategy aligns with customer journey strategies and business needs
Communicate effectively with Creative, Merchandising, Advertising, Customer Insight, and Email Service Provider or third-party vendor on email changes, scheduling, and asset delivery
Provide insights and strategies to support ad hoc business needs through the email channel
Support reporting and measurement to provide insights on optimizing the content and customer experience within the channel
Support development of key initiatives for long term growth such as personalization, loyalty program and file health
Job Requirements:
1-2 years of experience in online marketing, email experience preferred
Exceptional analytical ability with proven track record of data-driven success
Strong communication and organizational skills; extremely detail-oriented
Highly proficient in MS Excel & PowerPoint
Self-starter, ability to work in a fast-paced, dynamic environment
Bachelor’s degree in Marketing or a related field
Occasional ability to work outside normal business hours due to nature of E-Commerce business
Experience with ESP and Personalization vendors

Primary Location: United States of America-Texas-DALLAS-Dallas-1700 Pacific
Work Locations: 1700 Pacific Neiman Marcus 1700 PACIFIC Dallas 75201
Job: Advertising/Marketing/Public Relations
Organization: Corporate
Schedule: Full-time
Shift: Day
Employee Status: Regular
Job Type: Standard
Job Level: Individual Contributor
Travel: No
Job Posting: Jan 14, 2022, 11:23:09 AM

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